Tradition in Every Crease

Welcome to Roughstock Hat Company, where every hat is shaped by hand and built for the kind of folks who earn their dust. Founded with a simple purpose, Roughstock exists to keep the spirit of the American West alive through craftsmanship, tradition, and the belief that a good hat should tell a story long before you do.

Blending old-school techniques with modern precision, every crease, curve, and brim is shaped in-house by skilled hands that take pride in the details. From long days on the ranch to nights in the arena or boots-on-main-street living, our hats are made to stand up to the life you live. Our storefront and hat bar are designed to feel like an old bunkhouse—where craftsmanship still matters and the West is more than a look, it’s a way of life.