
Custom-shaped hats and Western accessories crafted by hand for those who live and breathe the spirit of the American West.
Tradition in Every Crease
Welcome to Roughstock Hat Company, where every hat is shaped by hand and built for the kind of folks who earn their dust. Founded with a simple purpose, Roughstock exists to keep the spirit of the American West alive through craftsmanship, tradition, and the belief that a good hat should tell a story long before you do.
Blending old-school techniques with modern precision, every crease, curve, and brim is shaped in-house by skilled hands that take pride in the details. From long days on the ranch to nights in the arena or boots-on-main-street living, our hats are made to stand up to the life you live. Our storefront and hat bar are designed to feel like an old bunkhouse—where craftsmanship still matters and the West is more than a look, it’s a way of life.


Crafted to Last
Our Services
Roughstock Hat Company offers handcrafted hats and Western accessories, all shaped and customized in-store to fit your style, your work, and your story.
Custom Hat Shaping
Hand-shaped hats tailored to your preferred crease, crown, and brim style.
Hat Sales
High-quality Western hats built for durability, comfort, and authentic style.
Hat Accessories
Carefully curated hatbands and accessories to complete your look.
In-Store Hat Bar Experience
A personalized, hands-on shaping experience in a setting inspired by Western tradition.
What Sets Us Apart
At Roughstock, craftsmanship isn’t rushed and tradition isn’t forgotten. Every hat is shaped by hand, with attention to detail that honors the people who wear them and the legacy they represent.

Handcrafted Precision
Every hat is shaped in-house by skilled craftsmen who value the details.

Authentic Western Tradition
Rooted in the history, grit, and lifestyle of the American West.

Personalized Experience
From the hat bar to final shaping, every customer gets a hat that fits their story.

Let’s Connect
Whether you’re looking for a custom-shaped hat or the perfect Western accessory, we’d love to help you find your fit. Stop by, reach out, and let us shape something legendary for you.
Phone: 256-578-1978
Email: toddcawood@roughstockhatcompany.com
Business Hours: Monday , Tuesday, Thursday, Friday 9-6
Saturday 9-3 Closed Wednesday and Sunday